Before anything else, by examining the statistics of the Ministry of Industry, Mine and Trade (2021), we obtained information that in Iran, the internet has 73 million users, of whom 75% have not had any online buying or selling experience. Also, regarding the online retail market share of the total retail market in Iran, we found that only 3.2% of the market belongs to internet businesses, and 96.8% is the share of the offline market. For this reason, we identified the problems of online buying and selling to identify the challenges of buying and selling for businesses and internet users (buyers) and provide solutions for them, and by designing the Mazzaneh application, we solve the problems with different options.

At the beginning of building Mazzaneh, I thought that if I wanted to offer Mazzaneh as a retail software, I would have to compete with giants like Digikala, Torob, Divar, etc., in Iran, and that too with personal capital!! If I did that, it was clear that I wouldn't last long, so I thought I should identify their weaknesses and base my ideas and build upon them... I had to build software that had ideas that didn't need to compete with a giant.

The first idea was based on the severe and daily inflation of goods in Iran and its challenges for online stores that constantly needed to change their prices daily and were fed up with this situation... and I thought of an idea to solve this problem. On the other hand, I had already realized that businesses operating at a wholesale and highly competitive level do not enter the world of websites at all (one of the most important reasons for this was that their competitors would not be informed of their prices, and the second reason was not having time to update prices daily). With these two issues, and the fact that everyone was forced to inquire about the daily price of everything before buying it at that time, which caused frustration for many, I thought of building a platform where the customer would first write their request (focusing on wholesale transactions, real estate, and cars) and send it to all relevant businesses, and they would first see the request and then quote a price based on the type and quantity of the request. Also, because the seller doesn't need to advertise their goods daily, they can simply respond to customers, and since the response is sent privately, they don't have to worry about their prices being seen by competitors.

?What is Mazzaneh Begir

The idea of Mazzaneh Begir is the foundation of the Mazzaneh application. This idea originated from the fact that the user (buyer) can inquire about the price and purchase whatever they need by sending a message.

Just tell us what you want!!!

The Mazzaneh Begir item works by the user (buyer) first entering the Mazzaneh Begir (buy) section to register a request and inquire about a price, and then entering the title of their request. If more information is needed about the requested item, they can send text, photos, or voice notes to the seller.

For example, if you intend to buy or rent a property, you no longer need to search every real estate agency with this volume of traffic and city crowding, or check every real estate website. Just register your request in Mazzaneh Begir and state what property you need and with what specifications. For example: "I am looking for a warehouse for rent in Tehran, District 6," and send the request. This request will be sent to all real estate agencies in the specified area. If the real estate agencies have what you are looking for, they will respond to you

?What is Mazzaneh Bespar

Sellers' responses are sent as a message to the buyer user, and the buyer can chat and communicate with the seller by opening the message. It should be noted here that no seller sees the responses of other sellers, thus a completely competitive environment was created with this option, and Mazzaneh began. The technical team started building this software, and we also started marketing because, after all, when it launched, it shouldn't be an empty app, and people wanted many sellers in it, and sellers also expected customers... Of course, during the marketing process, we equipped Mazzaneh with options so that sellers could also register products and ads, so that when a buyer sends a purchase request, they don't have to wait for hours for a response, and we added a tab next to it so that they can also see similar products to their request that businesses have posted, as well as those that people have advertised, so they don't just have to wait for businesses' answers. This led to the creation of personal ad registration with product description options via voice and automatic chat, named Mazzaneh Bespar.

Reason for the formation of Mazzaneh Bespar:

We all have this concern that when we intend to sell a product or service, where and to whom should we entrust the product and service so that we can sell it without intermediaries or brokers, in the fastest time and at the most suitable price.

Mazzaneh Bespar, unlike Mazzaneh Begir, is for individuals who need to sell an item.

Note: The difference between registering an ad on the Mazzaneh platform and other similar platforms is that when a user registers an ad for their item/product, this ad is stored in the Mazzaneh app's archive and is not displayed to everyone. It is only displayed when another person intends to buy the same item/product.

For example, if someone has a car for sale and registers a sale request in Mazzaneh Bespar. This sale request is stored in the Mazzaneh app's sales archive and is displayed when another person intends to buy the same car model.