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As Mazzaneh started to take shape, we didn’t just stop at solving the initial quoting problem. We dug deeper
We realized that even with all the advancements in digital commerce, a huge number of buyers and sellers still avoid using online platforms—and we wanted to understand why
On the sellers’ side, many small and mid-sized businesses simply don’t enter the digital space because it’s expensive to set up, too technical, or just too time-consuming. They’re worried about things like delivery logistics and providing customer support online.
On the buyers’ side, many people still prefer to shop in person. They want to see and touch the product, check its quality firsthand, get it right away, and talk directly to the seller. That human interaction still matters—a lot.
So instead of forcing people to adapt to technology, we thought: Why not make the technology adapt to people
That mindset led us to build two complementary tools within Mazzaneh: Mazzaneh Begir and Mazzaneh Radar
These tools combine the comfort and familiarity of traditional commerce with the intelligence and scalability of modern platforms.  There’s no need for apps, complicated systems, or tech skills—just a smooth, fast, and intuitive way to buy and sell, built around how people actually live and work today.

Key Challenges for Sellers in Engaging with Online Commerce

High setup and maintenance costs for online selling 

Creating a website or app, subscribing to e-commerce platforms, running digital ads, platform fees, transaction costs, and product return expenses make online selling financially infeasible for many small businesses

Need for dedicated staff for online operations 

Successful online selling requires photographers, graphic designers, content creators, customer support agents, order processing, packaging, shipping, and tracking For small businesses, this is a major burden

Intense competition in the digital space 

Major players like Amazon, Temu, Etsy, and others dominate online visibility. Small businesses must spend heavily on ads to attract attention, making it difficult to be seen

Logistical and inventory management issues 

Online selling demands tight coordination of stock levels, timely shipping, product returns, and warehousing
many shops lack the infrastructure or resources to handle these complexities

Concerns about cybersecurity and privacy 

Small sellers often lack cybersecurity measures. Fear of fraud, chargebacks, data breaches, and legal issues discourage them from participating in online sales

Belief that online sales don’t suit their business type 

Some sellers assume their customers only shop in-store or that their products require physical interaction. As a result, they dismiss the idea of selling online

High commission fees to third-party platforms 

Many online platforms charge high fees per sale, which eats into the seller’s profit margin

Why Consumers Prefer In-Store Shopping

Desire to physically see and touch the product before buying 

Especially for categories like apparel, shoes, furniture, and beauty products. Customers want to feel the fabric, verify the real color and size, and assess quality. 
For example, someone might see a shirt worn by a celebrity and want to find something similar but prefers seeing it in person to ensure it’s the right fit

Instant gratification and immediate product access 

In-store shopping allows customers to take the product home immediately, which is crucial for urgent needs like outfits for events or immediate appliance replacements

Appreciation for human interaction and in-store consultation 

Customers enjoy talking to salespeople, receiving guidance, negotiating prices, and feeling reassured through face-to face interaction

Lack of trust in online descriptions and images 

Many have had experiences where online purchases didn’t match expectations, making them more comfortable with in- person shopping

Return and post-sale service hassles online 

Returning items bought online is often more complex, time-consuming, and expensive compared to physical store return

Emotional satisfaction and entertainment in physical shopping 

Especially Gen Z, who sees shopping as a social or leisure activity, not just a transaction. 
Despite being digitally native, they enjoy being in stores, trying things, and experiencing products firsthand.

Here we look at possible solutions to the problems mentioned

MAZZANEH RADAR

The first and easiest way to sell on Mazzaneh

This 2-minute clip is exactly for you...be sure to watch it carefully.

This is Not a simple video!

What is a Mazzaneh Radar and how can it help businesses and buyers?

Mazzaneh Radar is an exclusive Mazzaneh option that has been implemented for the first time in the world. When a buyer near your store registers a purchase request, your phone will start ringing simultaneously through the software, and you can respond to the customer by simply pressing a button saying “I have it in stock” or “I don’t have it in stock.” You can also announce the price and features of the product to the customer via voice.And finally, with minimal hassle, the customer enters your store in person and makes their purchase in cash on the spot (without paying any commission on the Mazzaneh).

Urban congestion and fuel overconsumption remain pressing challenges in major cities around the world. These issues not only waste people’s time but also contribute to air pollution, economic inefficiency, and environmental degradation. One often-overlooked contributor to these problems is the outdated way in which people search for local goods and services—a process that still involves multiple stops, phone calls, and unnecessary movement through the city.
To better understand this problem, our team conducted a real-world simulation in Midtown East, New York City

🚗 A Familiar Urban Challenge in the Heart of New York

Imagine you're looking to rent a three-room office space in Midtown East, a high-density commercial zone. Within a few blocks, there are easily more than 80 real estate offices. If you decide to follow the traditional method—walking in or calling office after office—the challenges quickly emerge:
Significant Time Loss: Navigating busy streets, locating agencies, speaking to multiple brokers, and reviewing listings can take an entire day or more—time that could be far better spent.
Increased Fuel Use and Wear on Vehicles: Driving through traffic, repeatedly stopping, and even short-term double parking all contribute to higher fuel consumption and vehicle fatigue.
Added Congestion and Pollution: When several people in a given area are engaged in this behavior every day, the cumulative effect is an increase in local congestion and air pollution, especially in cities already struggling with both.

💡 The Smarter Alternative: Mazzaneh Radar

In our simulation, instead of physically visiting offices, we simply typed the following into the Mazzaneh Radar app:
"Looking to rent a three-room office in Midtown East with a monthly budget of $5,000."
Within less than 10 minutes, we received multiple relevant responses from local agents active in the area—no travel, no phone calls, and no delays.

HOW ITS WORK

The moment a request is submitted, Mazzaneh Radar uses a multi-layered communication protocol to ensure maximum outreach:
In-App Delivery: Agents who use the app receive the request instantly via push notification and can respond with one tap.
WhatsApp Backup: If an agent does not use the app but has a WhatsApp-verified number, they receive a smart message with a reply option.
Smart Voice Call: If neither the app nor WhatsApp is available, the system initiates an automated voice call. The request is read out loud, and the agent can press:
1 if they have a matching property
2 if they don’t  Responses are then sent directly to the buyer in a unified inbox.
This ensures that the user receives input from every potential agent in the area—whether they are digitally connected or not.

🏡 Real Results: No Traffic, No Pollution, No Hassle

Without leaving our desk or making a single call, we accessed options that would typically take hours or even days to find. This not only saved time, but also prevented unnecessary traffic, fuel usage, and mental fatigue.

🛠 Beyond Real Estate: A Socially Scalable Model

The advantages of Mazzaneh Radar extend far beyond property searches. The same technology can be used for:
Finding urgent repair services
Locating in-stock products in nearby stores
Getting same-day offers from local service providers
Anywhere that people typically search, drive, or make calls to inquire—Mazzaneh Radar can streamline and replace friction with precision.
And for broader, nationwide needs, users can rely on Mazzaneh Begir, a parallel platform that enables search and response across all regions. Together, the two systems provide both hyperlocal speed and national coverage.

🌍 Social Transformation Through Smarter Urban Tools

Technologies like Mazzaneh Radar are not just about convenience. They represent a fundamental shift in how urban life can be organized:
Less unnecessary travel
Reduced fuel consumption
Cleaner air
More time for productive activities
Greater access equity across digitally and non-digitally connected businesses
Every time a user replaces a car trip or a cold call with a smart, automated request, the social benefit is immediate and cumulative—making cities more livable, sustainable, and inclusive.

On Mazzaneh, you don't just get an app; you get a powerful tool that connects you with customers, regardless of your business's characteristics, style, or size. It links you to clients you might never reach through traditional methods. It doesn't matter where your office or store is located. If you have a strong product you believe in, you'll be a winner no matter where you are.