The reasons for the formation of the Mazzaneh board

Due to the exorbitant costs of environmental advertising and billboards, which have not had much feedback in advertising, the idea of "Mazzaneh Board" was formed. In this type of advertising, we try to target the real audience of each brand.
Suppose you are a manufacturer, importer or owner of a brand and you intend to unveil and promote one of your products. Naturally, there are many ways to introduce a product, including:

A: Using environmental advertising (billboard)
B: Television advertisements or home internet networks
C: Advertising on social networks and websites
D: Using marketer for introduction
E: Paper advertisements such as catalogs and pamphlets

Anecdotal experience of environmental advertising

According to statistics and research conducted in the field of advertising and branding management, as well as the experience of the Mazzaneh before creating the Mazzanehboard option: Regarding message transmission, out of every 100 people exposed to a message and advertisement, 60 people pay attention to the message, 20 to 30 people read the message, and only 10 people respond to it. Now, suppose you have participated in a campaign that has cost you at least a few hundred thousand dollars,According to this statistic, we realize that only 10% of your audience was real. (Of course, this statistic can vary and depends on the type of message (creative, tone, coherence, etc.), the way it is presented and integrated, and the style of the strategy.)

The purpose of the Mazzaneh board idea was to allow business owners to get the most feedback from their advertising at the lowest cost and attract a real audience that would ultimately convert into product sales.

MAZZANEH BOARD

Disadvantages of environmental advertising

In this section, apart from the benefits of environmental advertising, we try to address this issue from another angle.

Suppose you own a smartwatch brand, your new product has special and new features, and you want to introduce your new product along with its special features. To introduce it, you use outdoor advertising and spend a few hundred thousand dollars and start a campaign.Naturally, when you release your poster, a lot of people will see it and pass by it, but approximately 60% of them will pay attention to it, and of these 60%, half of them may not be your target audience... The other few percent may not need the product, or they may be among those people who are not tech-savvy or do not have the purchasing power right now.. And most importantly, you won't be able to explain the special and new features of your product on a billboard, and it will be very difficult to persuade people to listen to your main message, which is the new features of the product, through other means.Ultimately, you see that due to the high cost, a very small percentage paid attention to the brand, and the advertisement did not have the feedback you intended, and you did not achieve the goal of branding and attracting customers.

The purpose of advertising in the form of Mazzaneh Board

Let's say that the "Mazzneh" application has 2 million users, and of these, 150,000 people are target audiences who have followed a specific business. In a short period of time, we see that the business owner has about 100,000 active users who are aware of all the details of the business. To avoid losing these followers, we ask users to follow the business page first to enter the contest. Also, users cannot unfollow a business for a certain period of time.

This method is one of the most ideal advertising modes for any business; Because it shows the product to the target audience at the lowest cost. In fact, this type of advertising is completely targeted, identifies the audience with high accuracy and brings the most feedback. Every business owner can filter their ads based on their knowledge of the target audience (wholesalers, retailers, etc.) or specific characteristics such as gender, age group, interests and city of residence. In this way, when using the application, users will only see ads related to their needs and interests, and no unrelated ads will be shown to them.
For example, if someone is a cosmetics manufacturer, their ads will only be shown to people such as cosmetics store owners, women, or other relevant audiences.

Now why do we use this method to introduce the product!

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Advantages of Mazzaneh board

NUMBER 1

Significant and effective reduction in advertising costs

This way, you no longer need to spend a lot of money on extensive advertising, half of which may be seen by people who don't need your product at all. This way, your costs will be more efficient and your advertising efficiency will increase.

NUMBER 2

Access to real audiences with complete information

Advertising only reaches people who are actually in your target audience and need your product. This way, you can ensure that your advertising message reaches the right audience completely and accurately.

Because users are trying to retain the features of your product (to participate in the contest), they will fully remember all the information you want your audience and customers to know, and even after the course ends, your advertisement will remain in their minds and they will pass it on to others.

NUMBER 3

Strengthening the good feeling towards the brand

When users receive rewards, they feel positive about your brand, which can lead to word-of-mouth advertising. This means they will recommend your brand to their friends and acquaintances, which in turn attracts new customers.

The first fundamental difference between the Mazzanehboard competition and other competitions is the high number of winners (the number of winners and the prize amount are chosen by the business itself). Another difference is that the Mazzanehboard deducts all prizes from the amount you paid to charge the Mazzanehboard account. Whenever a user wins, the prize amount is deducted from the business account and transferred to the user's account, and there is no need to pay the prizes through you.

NUMBER 4

Creating loyal customers and keeping the product in their minds

This way, users will engage more with your brand and become loyal customers over time. This way, your product will always be in their minds and the likelihood of future purchases will increase.

NUMBER 5

Ability to run advertising campaigns for small and newly established businesses

Because the business owner can filter the audience and set the advertising budget, even small businesses in small towns can use this method. For example, a shop in a small town can show its ads only to its fellow citizens, or a startup in a specific field can show its ads only to those interested in that field.

NUMBER 6

Ability to select audiences based on characteristics such as age, gender, geographic location, etc.

You can filter your audience based on specific characteristics such as age, gender, city of residence, and interests. This way, your ads will reach exactly the people who need or are interested in your product.

NUMBER 7

Final conclusion about the benefits of Mazzanehboard

This advertising method not only reduces costs, but also makes your advertising more effective and reaches people who really need or are interested in your product. This way, you will both save money and get better results!

Note that many users have followed your board to participate in the contest, but they do not win the contest, so they attract a large number of followers.

NUMBER 8

Increase the value of your business page

In this way, each business is valued based on the number of followers it has and how valuable these followers are, its own profile is also valued based on this and other factors, and the more its users grow in value in any way, the more valuable the business page becomes.

The first condition for starting the contest for each user is that they follow your brand and cannot unfollow you for 6 months after the contest. As a result, you will not lose the followers you have attracted after the contest ends.... Our advertising contract is not for a long time and as long as your account is charged, the board quote contest will be active for your brand and we guarantee you a definite follower attraction.

If the user answers all the questions correctly within 20 seconds

If the user answers all the questions correctly within 20 seconds, he will be considered the winner and the amount of the specified prize will be deposited into his wallet. There is a monthly income, which users can earn through more methods

Why this method can have the best efficiency for product introduction

This method is one of the most ideal advertising modes for any business; because it displays the product to the target audience at the lowest cost. In fact, this type of advertising is completely targeted, identifies the audience with high accuracy and brings the most feedback. Any business owner can design their advertising based on the knowledge they have of their target audience (such as wholesalers, retailers, etc.)

Or filter specific features such as gender, age group, interests, and city of residence. This way, when users use the app, they only see ads that are relevant to their needs and interests and no irrelevant ads are shown to them.

For example, if someone is a cosmetics manufacturer, their ads will only be shown to people like cosmetic store owners, women, or other relevant audiences.

This method not only reduces advertising costs, but also makes your ads more effective and reach people who really need or are interested in your product. This way, you will both save money and get better results!